Charles & Keith Socials
Project Type
Content Creation, Styling
Client
Charles & Keith
Role
Creative Content Intern
Tools Used
Microsoft Excel, Powerpoint, Teams
Links
As the Creative Content Intern, I developed engaging content across various social media platforms, including Instagram and the brand's official website. I played in active role in conceptualising and executing video and photo shoots, contributing in creative direction and production support. Another key responsibility included researching trends and proposing moodboard guidelines and themes for the upcoming fashion season. Additionally, I managed the end-to-end coordination of weekly photoshoots to ensure smooth operations.
Videos
Videos posted on social media platforms serve as a dynamic tool to drive traffic directly to the official website, where viewers can shop and boost sales. The video concepts are initially proposed during the season's moodboard meetings, followed by a structured process involving storyboard creation, prop sourcing, and styling looks for models. The goal is to craft engaging 15-20 second videos that captivate viewers and increase click-through rates to the product pages.
Shoots
Still-life shoots serve as a powerful visual storytelling tool to elevate Charles & Keith's online presence, appearing across the brand's website and Instagram feed. These visually striking photos juxtaposed next to the basic product photos create a compelling visual that encourages consumers to make purchases. The concepts for these shoots are initially presented during the seasons's moodboard meeting, followed by careful product selection and curation to align with the chosen theme. A key part of the process involves thinking creatively on the spot to ensure products stand out, as well as researching competitor strategies to propose innovative ways for the brand to attract and retain customers.
Blogs
Blogs serve as a key platform for the brand to showcase its extensive product range, with sections tailored to event such as festivals or holidays, or fashion trends like hardware or animal prints. These blogs help consumers easily discover and purchase products that match their style, ultimately driving sales. The content originates from my ideas proposed during seasonal moodboard meetings, supported by thorough research into competitors' runway shows and upcoming trends.
