ZALORA Socials
Project Type
Content Creation, Styling, Graphic Design, Videography, Editing
Client
ZALORA
Role
Social Media Content Creator Intern
Tools Used
DaVinci Resolve, Canva, AirTable, Sprout Social, AppsFlyer, Google Workspace
Links
As the Social Media Content Creator Intern, I took ownership of the end-to-end creative process for multiple visual content campaigns. I led projects from concept to execution, which includes ideation, styling, filming, video editing, and graphic design. Additionally, I managed the planning and scheduling of all social media content across the brand's platforms, and was responsible for crafting the accompanying copy.
Graphics
Graphics posted on social media platforms serve as a dynamic tool to drive traffic directly to the official website, where viewers can discover style inspiration and shop the featured products. The goal is to craft engaging 5 page graphics that captivate viewers and drive click-through rates to the homepage. Each concept was inspired by the week's core video content, which I then translated into a unique thematic series by conceptualising original styling and visual sub-theme for each page within the series to maintain audience engagement. Every visual asset was independently art-directed and designed by me from concept to completion.
Videos
To showcase ZALORA's product range, I spearhead the end-to-end production of monthly video shoots, transforming product highlights into engaging and comedic narratives. My role spanned the entire creative lifecycle from concept development and styling to final editing, ensuring a consistent pipeline of high-quality social media content.
