This campaign targets Singaporean parents of highschoolers, positioning Tile Mate Tracker as a solution for locating lost belongings. 

I conducted comprehensive research on both the product and client to help with creative direction, followed by developing initial concepts through structured ideation. Taking ownership of the visual identity, I established the colour scheme, typography, and overarching creative concept, then applied design principles to craft the final poster.

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This campaign playfully reimagines Michelangelo's 'The Creation of Adam' to position Tile Mate as a guardian of lost items. The minimalist and quirky illustration aligns with the brand's tone while keeping focus on the core message.